Job description

Event Sales Manager

The Opportunity

We are working on behalf of a prestigious 5-star luxury hotel in Watford to recruit an experienced and commercially focused Events Sales Manager.

This is an excellent opportunity for a proven events sales professional to join a high-end hospitality environment, driving revenue across meetings, conferences, weddings, and bespoke events. The role suits someone who thrives in a luxury setting, enjoys building strong client relationships, and has a strong track record of converting event business.

Key Responsibilities

Sales & Business Development

Proactively manage and convert inbound and outbound event enquiries across corporate, social, and wedding markets
Drive revenue growth through effective upselling, cross-selling, and negotiation of rates and packages
Build and maintain a strong sales pipeline to consistently meet and exceed revenue targets
Prepare tailored proposals, contracts, and quotations aligned with the hotel’s luxury positioning

Client Management

Act as the main point of contact for clients from enquiry through to event handover
Conduct professional site inspections and client show rounds
Build long-term relationships with corporate clients, agencies, wedding planners, and local partners
Ensure an exceptional client journey and high levels of repeat business

Internal Collaboration

Work closely with Events Operations, Food & Beverage, Finance, and Front Office teams to ensure seamless event delivery
Accurately record all event details within the hotel’s CRM and event management systems
Support the delivery of VIP, high-profile, and complex events where required

Market & Brand Representation

Identify new business opportunities and market trends within the events and hospitality sector
Represent the hotel at networking events, trade shows, and client functions
Uphold brand standards and ensure all client interactions reflect a 5-star experience

Candidate Profile

Proven experience in an events sales or meetings & events role within a 4 or 5-star hotel or luxury venue
Demonstrated success in achieving and exceeding sales targets
Strong commercial awareness and negotiation skills
Excellent communication, presentation, and relationship-building abilities
Highly organised with strong attention to detail
Confident using CRM and event management systems
Flexible to work occasional evenings and weekends as required by the role

What’s On Offer

Competitive salary with performance-related bonus or commission
Opportunity to work within a renowned luxury hotel environment
Career progression within a high-profile hospitality brand
Attractive employee benefits package

Interested?
If you are an experienced Events Sales professional looking to take the next step in a luxury hotel environment, we would be delighted to discuss this opportunity with you. Please apply with your CV, and a member of our recruitment team will be in touch to provide further details.